| How to take advantage of the largest global marketplace in 2023 with Amazon Click & Collect

Introducing ToolE’s newest Amazon service called Click & Collect. This is a new trend in shopping that’s changing the game – Click & Collect (Also known as Bopis in the US) allows you to shop for your favorite products online and then conveniently pick them up at your local store. With just a few clicks, customers can save time and skip the hassle of traditional shopping. Let’s delve into the world of Click & Collect and discover all the benefits it has to offer!

Here are some awsome benefits of integrating Click & Collect with your store:

 | How to take advantage of the largest global marketplace in 2023 with Amazon Click & Collect

Benefits of using Amazon Click & Collect

  • Be first on the Buy Box: The Buy Box is the ultimate prize on Amazon. Amazon Click & Collect is a convenient option for customers to purchase products, leading them to prefer sellers who offer this service. With the ability to pick up orders in-store, customers have a better experience compared to waiting for shipping and order guarantees. This ultimately boosts seller ratings on Amazon and increases the chances of securing the buy box.
  • Get more traffic into your local store: With the rise of online shopping, physical stores have struggled to attract and retain customers. But with Click & Collect, you can encourage people to visit your local store again. And when they come in to pick up their order, they often make additional purchases, boosting your sales while showcasing popular and new products.
  • Create a more personal relationship with your existing and new customers: For long-term business growth, building good relationships with customers is crucial. With Click & Collect, you can develop trust and create a stronger connection with your customers. This can lead to increased loyalty and repeat purchases.
  • Get more items to the shopping cart: When customers come to pick up their order, they have the chance to explore your products and potentially make more purchases. Studies have shown that over 50% of adult shoppers use Click & Collect, and 67% of those add extra items to their carts. It’s a win-win situation!
  • Keep your picked-up inventory separated & organized: Click & Collect is a great way to efficiently manage your inventory. By merging online and in-store inventory tracking, you can easily keep stock separate and organized. This means fulfilling orders from whichever location is faster and providing customers with real-time information about product availability. It’s a simple yet effective system.
  • Instant order retrieving, order notifications: With Click & Collect you can help your customers bypass the aspects of online shopping such as waiting 2 days or longer for delivery by getting the products in the hands of the customer in an hour or two, more quickly and efficiently, all this while the app helps you process and manage your orders more easily!

 | How to take advantage of the largest global marketplace in 2023 with Amazon Click & Collect

All of the above sounds amazing right? So you might be asking yourself:

How does Click & Collect work?

1. Customers buy online, through your website or mobile app: When customers shop on your website or mobile app, they have the convenience of buying online. Once they’ve connected their Amazon account, set their locations, and organized their inventory through the app, they can easily select a time and pickup location for their items. With real-time updates on local inventory, customers will always know exactly when and where their products will be available for pickup.

2. You fulfill the online order: You’ll handle the fulfillment of the online orders. With the buy online, pick-up in-store option, customers can shop online and then come to the store to pick up their items. If an item is in stock, we’ll locate it, pack it up, and set it aside for the customer to collect.

3. The customer picks up the order: When it comes time for the customer to pick up their order, we want to make it as simple and convenient as possible. That’s why we encourage offering various options like in-store pickup, curbside pickup, and designated pickup locations. No matter which option the customer chooses, make sure the process is clear and easy to follow. They’ll receive an order confirmation and clear instructions on where to collect their parcel.

Final Thoughts on Click & Collect:

In conclusion, Click & Collect (Also known as BOPIS in the US) fulfillment offers a unique blend of online convenience and in-store immediacy that is changing the retail landscape. By allowing customers to make their purchases online and pick them up in-store, retailers are able to provide a fast and convenient shopping experience. Additionally, the opportunity for upsells and impulse purchases in-store further enhances profitability. While the Click & Collect app helps retailers manage inventory and ensures a seamless customer experience, retailers that can harness its opportunities are well-positioned to lead in this fast-evolving market. With the right strategies and a focus on customer satisfaction, Click & Collect has the potential to revolutionize the retail industry.

You can easily connect your store with Click & Collect here: https://addons.prestashop.com/en/collection-points-in-store-pick-up/91603-amazon-click-collect.html

For users in the US you can download BOPIS here: https://apps.shopify.com/amazon-bopis

Feel free to check out all our helpful tips on implementing Click & Collect and BOPIS at our help center.

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